CEO of Modern Business Development, Cassie Wells, has over 10 years of Audio-Visual sales and project management experience with CCS Presentation Systems. There she lead a team of six in the ongoing account management of some of the largest corporate, higher education, government, house of worship and healthcare clients in the nation. Passionate about expanding her company’s outreach, her team’s efforts resulted in a significant increase in market share and client successes. Unafraid to ask the hard questions, Cassie strategically balanced the needs of customers with the realistic expectations of the state of the AV industry.
In 2022, she earned Commercial Integrator’s 40 Influencers Under 40 award and was instrumental in developing the “Facility Manager’s Guide to Audio Visual Technology.” In January, 2023 she launched Modern Business Development. Modern BD serves to fill the niche market of subcontractors who both need Business Development services, but might not be ready to financially invest in a full-time Director of BD.
Crystal Pierce is the Director of Business Development at FFKR Architects for their AZ office.
Born in Phoenix, moved to Kingman to live with my grandparents when I was 8. Did gymnastics for 5 years and then cheerleading for 3. Was actively engaged in my high school and church choirs, loved participating in musicals. My first job was at Baskin Robbins and I worked there all through high school. My grandparents taught me from a very young age that you have to work hard in life to achieve greatness. After high school, I attended NAU, dual majored in Elementary and Special Education. All through college I worked at Cracker Barrel while attending school full time. I started teaching as soon as I graduated. I taught in Glendale for 3 years and Kyrene for 14. Towards the end of my teaching career I also waitressed on the side. I did go through a brief time period, about a year and a half, where I was working with business consultants trying to open up my own coffee and cereal bar cafe. In the end, I never got financing…but my dream for that still isn’t dead. Maybe some day.
I got the job at CCS in October of 2018 through one of my best friend’s, Lindsey. I was burned out and ready for a change. My life hasn’t been the same since. I had to learn what business development was and I had to learn what the AEC industry was all about. It was the best decision I ever made. Because of that, I met my amazing boyfriend through an industry event, and we have been dating 9 months now. I can say we are blissfully happy and all because of this wonderful career change. It has really changed my life for the best.
Cassie Wells: https://www.linkedin.com/in/cassie-wells-3068303a/
Crystal Pierce: https://www.linkedin.com/in/crystalpierce28b412173/
Modern Business Development: https://www.linkedin.com/company/modern-bd/
C&C in the AEC: https://www.linkedin.com/showcase/c-c-in-the-aec/
Instagram Corporate Cass: https://instagram.com/corporatecass
Instagram Modern BD: https://instagram.com/modernbusinessdevelopment
Modern BD Facebook: https://www.facebook.com/profile.php?id=100088667702973
Mac and Bleu is the hot new podcast dedicated to all things related to building Arizona. Topics discussed range from construction, economic development, supply chain, and market segments.
Mac & Bleu also includes diversity in construction, local politics affecting construction, women in construction, construction technology, and more.
The host, JJ Levenske of Bleuwave have their finger on the pulse of the people building Arizona.
The show brings in the brightest minds in their perspective positions and industries and JJ has the unique ability to touch on the subject matter that you want to hear.
If you want to know who’s building Arizona, tune in and subscribe to Mac and Bleu today!