From Miles to Profits: How to Optimize Your Company Vehicles with Lee Adam of Cardata

From Miles to Profits: How to Optimize Your Company Vehicles with Lee Adams

Today, we welcome Lee Adam, Manager of Product Marketing at Cardata. In our discussion, we look into the history of Cardata, money saving use cases, Cardata’s focus on optimizing vehicle reimbursement and the different program types they offer to streamline / simplify business operations.

#vehicle #reimbursement #taxfree #fullymanaged #mileage #optimization #carallowance #technology #application #favr #telematics #constructionfleet

Lee Adam is the Manager of Product Marketing at Cardata, the fully-managed vehicle reimbursement SaaS partner. Drawing from her early career experience as a field sales representative, Lee developed a passion for optimizing mobility at work. Today, Lee spends her days collaborating with thought-leaders on strategies to build and maintain competitive, fair, and streamlined driving programs that align to company goals and employee needs.

Education Background
Bachelor of Commerce from the Smith School of Business at Queen’s University and the Vienna University of Economics and Business in Austria

Career Highlights
Lee began her career at Labatt Breweries (Anheuser Busch), where she spent her tenure developing expertise in functions including Revenue Management, Trade Marketing, and Field Sales Management. She joined Cardata during its transformative growth stage as an Account Executive, quickly succeeding as an enterprise seller. By leveraging a consultative approach to designing and implementing tax-free reimbursement technology, she surpassed targets and contributed to the expansion of the sales team. In her subsequent transition to more strategic roles, Lee assumed management positions in Product Marketing and Community, shaping Cardata’s overarching messaging framework and product development strategy. Her industry insights have earned recognition including features in esteemed publications such as Automotive Fleet Magazine, Forbes, US Business News, and Fleet Management Weekly.

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